Author(s) :

GIDEON KUZEE YAHAYA .

Volume/Issue :

Abstract :

The study seeks to examine mass media and conflict management; a study of the program NTA Good Morning Nigeria from (2019 - 2022). The study seeks to uncover the role of ‘Good Morning Nigeria’ in conflict management in Kaduna State between the periods under review. The research employed the use of survey and in-depth interview research methodology in order to have an understanding of the social unit to collect firsthand information. The questionnaire and interview schedule are tools for data collection for the study. Findings of the research reveals that the program ‘Good Morning Nigeria’ played a pivotal role in conflict management in Kaduna State by dousing tension and dispelling rumours. The study concludes that the program contributed to the peace building process through dampening conflict which resulted in conflict management. This indeed is a clear indication that the ‘Good Morning Nigeria’ has done well in conflict management in the state. The study recommends that there should be a repeat broadcast of the program in the evening as well as televised it in Hausa so that those who don’t understand English would be carried along. Keywords: Media, Mass Media, Conflict, Conflict Management

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